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Dive deep into Gen Z marketing!  Uncover the secrets of captivating content and stirring reactions to every junior marketer with "IYKYK: The Next Level of Gen Z Marketing Strategy (IYKYK 2023)" on July 16, 2023 , from 12:00 PM to 3:00 PM . Tune in to the live stream on VIV1D Facebook Page !  This online seminar is aimed at equipping students who aspire to enter the storytelling career field in Marketing with the necessary skills and knowledge. It will tackle how modern brands leverage their platforms to establish and maintain customer relationships using Humor Marketing and Interactive Marketing techniques. Humor marketing, sometimes referred to as funny advertising or comic advertising, is a marketing tactic that uses jokes, puns, comedic scenarios, and witty wordplay to elicit a favorable emotional reaction and establish a lasting bond between the company and the customer. In contrast, interactive marketing places a strong emphasis on integrating the target audience in a t...

Leo Herold Laluna In the cinematic universe of Star Wars, the cast often creates masterful concepts that bring life to the sci-fi genre such as “Nova Bombs” and “Quantum Engines”. It even brought out the most iconic line in the series, “Come to the dark side” which many netizens like to use in their posts. Despite its fictional nature, perhaps even the dark side can exist in real life. A Filipino scientist recently led a team of researchers to voyage through this field of study. Photo Courtesy to Dr. Jayson Cosme/Dr. Andreas Hemmerich Dr. Jayson Cosme, a Filipino theoretical physicist from the University of the Philippines - Diliman College of Science National Institute of Physics (UPD-CS NIP), headed a team of Germany-based researchers in making a unique version of “dark” matter. On April 21, 2023, their results were published in a journal article that shook the scientific community. Creating dark matter is no simple task. In fact, most concepts surrounding the creation of dark matter...

Manila, Philippines - The Grand AdClash, an esteemed culminating competition organized by the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR), is gearing up for its highly anticipated 31st edition. After years of virtual activities, the event is making a triumphant return with a physical implementation on July 19, 2023, at SM Manila. Dubbed "Smarter Ways: Tech Solutions for Everyday Life," the 31st Grand AdClash aims to revolutionize the lifestyle through user-friendly home technology. In collaboration with TechLife , the event promises an exciting convergence of creativity, brilliance, and innovation. The Ultimate Challenge Senior students from PUP Bachelor in Advertising and Public Relations (BAPR) are at the forefront of the Grand AdClash. With their creative and strategic prowess, they will develop comprehensive integrated marketing communications (IMC) campaigns for TechLife. This year’s challenge will test their abil...

As we commemorate the Philippine Independence Day in 2023, it is crucial to shed light not only on the historical context of how our ancestors fought for our freedom but also on how the youth of today, tackle the modern problems that lie before us. As the youth of today, we find ourselves at the forefront of confronting these challenges and forging ahead with determination and resilience. Cartoon by Alex Macatuno In our rapidly evolving world, we are faced with a myriad of issues such as poverty, inequality, corruption, human rights violations, and historical distortion. Living in the Philippines today, we find ourselves in a historical era that will be judged by future generations based on our response to these pressing issues. Hence, we must refuse to be disheartened by these hurdles. Instead, we are to be part of the solution and to create a better and more prosperous future. Poverty remains a stark reality for many Filipinos. This 2023, 14 million families consider themselves as po...

  Jude Aldrich Allaga Wish to emulate live-action redhead Ariel? Fret not— It’ll only cost you a hefty sum of 8 million pesos. Photo Courtesy by Disney In Disney’s “The Little Mermaid,” Ariel, the curious and rebellious protagonist mermaid, boasts beautiful free-flowing red hair that captures her endearing personality. While Halle Bailey has the uncanny hair of the Disney princess, it may cost a little bit more than just a mermaid’s salty ocean perm.  Donning 30-inch hair extensions fused with keratin tips and red hair dye, the actresses hair ended up mixing the fair hair alongside her real, unaltered locs. Oscar-nominated hair stylist Camille Friend estimated that this procedure cost them around $150,000 or P8 million.  Friend, although insistent with Ariel’s true-redhead fashion, respects Bailey’s adamance in maintaining her natural locks. This marks yet another milestone in race and representation led by a truly empowered Disney princess.